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Challenge / Goal

Transform coffee shops with Oysterable's Lalaloop solution to eliminate single-use plastics and reduce waste generation in urban settings.


Introduce reusable cups with a Deposit Reward System in designated Eco Stores, complemented by a cup return machine that allows consumers to return the reusable cups and receive their deposit back.

Typical Implementation Details:

  • LalaLoopBot Installation: Oysterable installs LalaLoopBots at the participating coffee shop. These automated bots allow customers to rent and return reusable cups for takeout orders, eliminating the need for single-use plastics.
  • Seamless Customer Experience: Customers at the participating coffee shop can easily choose reusable cups via the LalaLoop app, which offers a user-friendly interface. They receive their beverages in eco-friendly, reusable cups, contributing to the shop’s sustainability goals.
  • Digital Passport Integration: Each reusable cup is equipped with a LalaLoopID digital passport, enabling real-time monitoring of its lifecycle and environmental impact, providing the coffee shop with valuable insights into sustainability efforts like carbon footprint reduction and waste diversion.
  • Customer Engagement and Incentives: Oysterable collaborates with the participating coffee shop to offer incentives for returning used cups. Customers receive loyalty points or discounts on future purchases for each cup returned to the LalaLoopBot, fostering a sense of environmental responsibility.
  • Reporting and Analysis: Oysterable provides comprehensive reports detailing the success of the programme, including return rates, waste reduction metrics, and customer engagement levels. These insights help Starbucks track progress, optimise operations, and communicate sustainability achievements to stakeholders.

Main Outcomes:

  • Significant Reduction in Single-Use Plastics: The participant coffee shop sees a marked decrease in single-use plastic waste, aligning with the city's circular economy goals.
  • Enhanced Brand Reputation: By adopting sustainable practices, the coffee shops distinguish themselves as eco-conscious establishments, attracting environmentally aware customers and enhancing brand loyalty.
  • Operational Efficiency: Streamlined operations and automated processes facilitated by LalaLoop improve efficiency and reduce costs associated with disposable packaging.
  • Positive Environmental Impact: The adoption of reusable practices contributes to environmental conservation efforts, minimising plastic pollution, and promoting a greener future for the community.

Citizen participation

Citizens engaged through participatory stores, reusable cups, automated machines, and a reward system that encouraged the use of reusable cups over single-use plastics, with return machines located in various coffee shops and Jeju Airport.



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Time period

Planning time: Less than 6 months

Implementation time: Less than 6 months


Starbucks Coffee Korea , SK Telecom, HappyHabit (Eco-Alliance)

Service providers


End users

All citizens and tourists

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